W H A T ’ S   H A P P E N I N G    A T   T H E   B R A N D   N A V I G A T O R

FRITO-LAY

June 17, 2015

More than 20 years ago, while working at Landor Associates in San Francisco, my Creative Director, Bill Chiaravalle and I were asked to help out the Mexico City office with a small assignment (funny) for Frito-Lay. Their Mexico flagship brand, Sabritas, was undergoing a brand overhaul and they needed us to contribute some creative options….

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DESIGNING AN ICON

June 17, 2015

Almost exactly 20 years ago, while working at Landor Associates San Francisco studio, as a member of the Corporate Brand Identity team, an iconic logo was born. While riding into work on BART one summer morning, I happened to get my latest copy of Adobe Magazine the day before. It was the July/August issue of that…

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FUN WITH T-SHIRTS

June 10, 2015

Projects we work on aren’t just limited to business assignments. At the request of one of our very good clients we just completed this cool illustration for a family reunion this summer. Starting out in life as an illustrator, I’m always obliged to crank up my illustration skills. Check it out.

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SUNSTONE IP

June 5, 2015

We just launched a new website for Intellectual Property Law Firm, Sunstone IP. The site is based on a WordPress template that was highly modified to meet their specific needs. Sunstone IP is a new firm with offices in New York, Salt Lake City, and Phoenix. Part of an overall brand development project, this new…

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A DESIGNERS MANIFESTO

May 28, 2015

Several years ago, while attending one of my son’s baseball games, and being entirely frustrated by a problematic client situation, I penned the following manifesto. The content is meant to be tounge-in-cheek and mostly for fun. Designers find it hilarious. I hope you enjoy it!   A   D E S I G N E…

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