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Coronado Vineyards – Rebel Spirit

February 7, 2017

Coronado Vineyards just released an exciting new product to their line of products – Rebel Spirit. Rebel Spirit is a design based in Calavera artwork derived in celebration of the Dia De Los Muertos. Sugar Skull artwork, as it is also called, is a big part of Chicano or Mexican American folklore. This was one…

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Arizona Wine Growers Website

September 24, 2016

We recently launched a comprehensive website portal for the Arizona Wine Growers Association. This website serves as the portal site for the organization and it’s membership. Packed with features the sites boasts an interactive membership map system, featured events, photo gallery of past events, and a whole host of other features and benefits. Future inclusions…

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Connexion by Boeing

August 5, 2016

In 2000, working as freelance consultant for SHR Perceptual Management, I was managing a brand development project along with Senior Project Manager Nikki Bethel. This was an interesting product that unfortunately never took flight. Connexion by Boeing was supposed to provide end-users access to the internet at 35,000 feet. Unfortunately, the technology requirements to make this possible competed with…

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More Trucks Please

July 29, 2016

Here are a few of the latest illustrations I’ve been tinkering with. How can we make a 1953/54 Chevy 3800 run with Chevy 4wd running gear, a Cummins 6.7 liter turbo diesel, and a few other minor adjustments? Yes, I am just dreaming. But what I am intrigued with this truck is, the 3800 is…

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Serenity Now

April 6, 2016

Watching one of my favorite sitcoms the other day, Seinfeld, I noticed something I never noticed before – I’m famous (well kind of). In season 9, episode 3, George Costanza (played by Jason Alexander) goes to work for his father selling PCs. In competition with a childhood foe, Lloyd Braun, George is upstaged in the sales department….

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Durango Sewing Solutions

July 14, 2015

Durango Sewing Solutions is a new start up company in, you guessed it, Durango, Colorado. This company will sell innovative outdoor adventure products. The first of which is called Handle Bar Bucket. This logo was designed with a unique color application solution with a lot of variability depending on product application. We are looking forward…

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BRANDT’S RACE SHOP

June 18, 2015

Beau Brandt of Phase III, Inc. an avid race car driver, enthusiast, and race car builder was looking for a way to share his journey of restoring his vintage 1969 period-correct Chevy Corvette race car. He was also interested in creating a venue for showcasing his company’s products from Phase II, Inc and Oil Sponge. blog.brandtsraceshop.com…

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FRITO-LAY

June 17, 2015

More than 20 years ago, while working at Landor Associates in San Francisco, my Creative Director, Bill Chiaravalle and I were asked to help out the Mexico City office with a small assignment (funny) for Frito-Lay. Their Mexico flagship brand, Sabritas, was undergoing a brand overhaul and they needed us to contribute some creative options….

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DESIGNING AN ICON

June 17, 2015

Almost exactly 20 years ago, while working at Landor Associates San Francisco studio, as a member of the Corporate Brand Identity team, an iconic logo was born. While riding into work on BART one summer morning, I happened to get my latest copy of Adobe Magazine the day before. It was the July/August issue of that…